As John Galliano, a British designer, once put it across, “The joy of dressing is an art.” This can be so due to the fact that what we wear is a mirror image of who we are, or rather what we want people to think about us.
A fashion conscious crop is slowly budding and the beauty of it is that it is not synonymous to only a specific age, gender or race. In the words of the famous Coco Chanel, “Fashion is not something that exists in dresses only; fashion is something in the air. It’s the wind that blows in the new fashion; you feel it coming, you smell it. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
There seems to be a distinctive flair that has emanated. There is that selected group, which has moved past the idea of boutique and departmental purchases. There are those who are searching far and wide for the small but capable community of fashion designers available.
Ceca Couture, a fashion brand, is one such design label which has mastered the art of servicing a specific niche of clients who don’t really follow trends and at the same time are not interested in mass production, but are keen on bespoke garments. Through this brand, women are now confident enough to dress in ways that incorporates their own personalities to what they would aspire to be known for by those around them by fusing their individualistic experiences.
Now is that exciting time when you see people seeking that individualistic experience, be it in the way they do their hair, the way they do their make-up, the way they dress, their eating preferences, or even their hang out places.
It’s all about that unique, yet authentic experience. Gone are the days when people used to get their hair done, casually. Now the trends and terminology have changed and people now talk about the best barber, the best hairdresser, and the best designer. More than the style itself; people are looking for that extra ordinary experience.
Sibonginkosi Makaya (Designer for Ceca Couture)